Joe Greenberg

As Chief Operating Officer of Blue Cross Blue Shield of Arizona, Joe oversees growth strategies and profit & loss performance for all business segments including Individual, Commercial, Medicare & Federal Employees and Medicaid, in addition to leading our customer experience strategies.

With extensive health plan leadership and operations experience Joe has a proven record of achievements in building and executing winning strategies. Since his arrival in 2021 as Vice President and General Manager of the Commercial Business Segment, Joe and his team have had numerous successes including growing the Commercial membership base by more than 75,000 members while exceeding the financial plan.

Prior to joining BCBSAZ Joe served as Vice President of Group and Partnerships at Sidecar Health, a health-tech start-up now valued over one billion dollars. Before joining Sidecar Health, he served as Vice President and General Manager of Blue Shield of California’s Individual line of business. Prior to this Joe spent more than ten years at Anthem Blue Cross serving in a variety of roles across all commercial lines of businesses including Vice President and General Manager of the Small Group Business Segment nationally, Staff Vice President of Strategic Initiatives for the California Plan, and Regional Vice President of National Account Operations. He has also held leadership positions at Health Net and Blue Shield of California and served as a management consultant focused on healthcare and financial services at both Accenture and First Consulting Group (now CSC).

Joe received a bachelor's degree in psychology from the University of Arizona and a master's degree in public administration (MPA) from the University of Southern California. Joe has served as an Adjunct Professor at the University of Southern California School of Pharmaceutical and Health Economics since 2016. Outside of work, he and his wife Jessica enjoy fitness, travel and spending time with their three daughters.