Lori Turner

Lori Turner joined Blue Cross Blue Shield of Arizona as chief marketing officer in April 2020. She is responsible for strategic marketing, branding, public relations, and internal and external communications in support of BCBSAZ’s purpose to Inspire Health across Arizona.

With nearly 35 years as a marketing professional, Lori has successfully built brand, reputation, and market share for financial services and insurance companies, health systems, and a variety of retail and B2B clients.

Prior to joining BCBSAZ, Lori served as Chief Marketing, Innovation, and Customer Experience Officer for Beacon Health System in Northern Indiana. There, she developed the Beacon brand and introduced digital transformation to more closely connect to patients and customers. Lori also served as Vice President of Marketing for Kettering Health Network in central Ohio, and operated her own marketing firm for 18 years.

Lori’s marketing philosophy focuses on listening to and understanding the needs of customers, and designing products and promotions to meet those needs. With the belief that customers want to interact with and manage their health just like they manage every other part of their life, Lori is passionate about building energetic, insightful teams driven to give customers an exceptional experience.

Lori moved from Indiana to Arizona to join BCBSAZ. She holds a Bachelor of Arts from the College of Mount St. Joseph and a Master of Business Administration from the University of Dayton.